Privacy Policy

Effective: January 3, 2011

Almost every major digital publisher displays advertising that targets readers based on things like what websites they like to visit, what town they live in—even what time of day it is in their home time zone. Clients of Publir also display this type of advertising. Publir owns no reader data. The advertisers with whom we work hold reader data, but we ensure that all advertisers use anonymized, non-personally identifiable information. They know readers as “reader 943b2g” rather than as “Jay Gatsby”.

Publir provides our clients with a set of technologies and services, along with advice, designed to help them maximize their ad revenues. The primary way we do this is by connecting our clients with a variety of ad buyers and, through our ad optimization technology (“Technology”), enabling them to make intelligent decisions about how they sell their ad inventory.

This Privacy Policy describes Publir’s privacy practices as they pertain to (i) our Technology, and (ii) our corporate website located at (our “Site”).

Our clients use our Technology to determine which buyer will pay them the most to fill ad inventory located on their web sites. As a result, you may encounter our Technology when you visit our clients’ web sites and view a page in which they have enabled our Technology. We also provide performance reporting to our clients, partners, and buyers regarding their use of our Technology.


We have no use for Personally Identifiable Information (“PII”) and we take all precautions to avoid receiving PII from our clients and partners. PII is data that can be used directly, or with reasonable effort, indirectly, to contact or identify you, and may include, but is not limited to, your name, phone number, email address and home address. Although nothing in our software is designed to direct PII to us, if we are made aware that we nevertheless received PII, we will make all efforts to remove that information from our records.


Our clients deploy our Technology by placing our ad tags on their web sites, and such ad tags are used to deliver ads. Ad tags usually contain anonymous information about the web site, section of the site and size of the ad that we are optimizing.


We may store a persistent cookie in your browser that contains only Non-Personally Identifiable Information (“Non-PII”). Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or prompt you before accepting a cookie from the websites you visit. We do not use cookies to retrieve PII from your computer.


Our Technology may collect and use Non-PII such as the IP address you use to access the Internet, the type of browser you are using, which and how many web pages you have viewed, the date and time your browser requested an ad, and how many ads your browser requested.

We may share Non-PII collected via our Technology with our clients and partners. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from our clients and partners. This information cannot and will not be used to contact or identify any person individually.

Please be aware that the web sites of our clients as well as the web sites linked through the ads delivered as a result of our Technology may collect information from you. Such information may include Non-PII through the use of cookies and other technology and any PII you may choose to give in registering and transacting with such web sites. Although we choose our business partners and clients carefully, we are not responsible for the privacy practices of web sites operated by such third parties.

We encourage you to check the applicable privacy policies of the web sites you visit to determine how they handle any information they collect from you.


We may use “cookies” and web beacons to help us manage our Site. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Web beacons (also known as “1×1 pixels” or “clear GIFs”) are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data.


We collect Non-PII from our Site, such as the pages you have visited and the type of web browser you are using for internal purposes such as improving the design and content of the Site to make it more user friendly.

We collect PII from our Site only when you choose to provide it to us. This includes, but is not limited to: name, postal address, telephone number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on our Site. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.


Our Site may contain links to other web sites. Such web sites may use cookies and/or other data collection tools. We are not responsible for the privacy practices, policies or content of such other web sites. We encourage everyone to read the posted privacy policies whenever interacting with any website to learn more about the privacy practices of that website. We have no control over the use of information by third party web sites, and you should exercise caution when deciding to disclose any PII to those web sites.


We do not sell, rent or share PII collected on the Site with non-affiliated third parties without your consent.


The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.


We may amend this privacy policy from time to time as we add new products and services, as we improve our current offerings, and as technologies change. If we make any material or substantive changes in the way that we use the PII collected through our Site, we will post a clear and conspicuous notice of those changes on our Site and in this privacy policy.


Our corporate address and telephone number is listed on this Website.