We provide carefully controlled access to the programmatic advertising market, achieving optimal prices for unsold inventory while ensuring high ad quality and protecting our clients’ sales teams. We also advise on content economics strategies for the short and long term.
WHAT WE DO
Publir clients enjoy market-best prices because our platform aggregates dozens of demand sources, evaluates them based upon past and predicted performance, and carefully manages the allocation of your impressions to maximize revenue.
By establishing a private marketplace, Publir clients effortlessly enjoy access to all major programmatic demand channels. Publir works seamlessly to locate and allocate high bids without providing any one DSP with a favorable first look.
Like the stock market, the ad market is fast-moving. But unlike stocks, ad pricing is frequently opaque. Spreads–the difference between what the advertiser paid and what the publication receives–are wide. Publir works to narrow this gap.
By working with Publir, our clients are able to display the highest-paying ad on every page load. Proprietary technology minimizes packet loss and blank ads. The optimal ad is decided upon and rendered quickly. And while our clients have the luxury of focusing on what they know best: growing their audience, creating great content, and selling premium ad campaigns. Publir masters the fast-moving programmatic ad market.
OUR CLIENTS
Publir works with publications that keep an obsessive focus on content and audience quality. We’re proud to work with some of America’s most prominent news, politics, sports and technology web publications.
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