Solving the ad markets.
Publir clients enjoy the best possible chance at achieving market-maximized prices. Publishers who work with us automatically gain the benefits of three core innovations: our rapid intraday algorithmic network switching, which prioritizes the best-paying networks; hand-tailored filters to ensure respectable, high-quality campaigns; and world-class loss-minimizing delivery.
Here, in broad strokes, is how we do it.
We establish a marketplace
Publir clients earn more. By establishing a proprietary marketplace, our clients effortlessly have access to dozens of premium ad networks. With just a couple lines of code, Publir takes over ad serving, seamlessly incorporating a client's existing house campaigns, directly sold campaigns, and relationships with ad networks and with Google. Then, the site-specific marketplace ensures that the most lucrative ads are shown on every page load. Loss is controlled to ensure that every page load results in successfully delivered ads. And our clients achieve a degree of insulation from cyclical and secular fluctuations in the ad markets not possible when working with just one ad network.
Finally, clients’ staffs are free to focus on what they know best—selling bespoke campaigns to direct advertisers. Publir takes care of the rest.Read More
Publishers are frequently unaware that, before a remnant ad reaches their readers, it passes through nearly a dozen interstitial layers. Agencies, media buying platforms, creative optimization firms, analytics, DSPs, data optimization, verification, ad exchanges, DMPs, and others. Each middleman takes a cut. Publir is dedicated to ushering its clients ever higher on the value chain. Publishers, after all, create the content that readers love and trust. Advertisers want readers. Publir clients get better, more lucrative ads—because we bring them closer to the bidder.
We adapt by the minute
Like the capital markets, the ad market is fast-moving and frenetic. But unlike stocks, ad pricing is frequently opaque. Spreads are wide. Not so for Publir clients. When CPMs on a particular network drop, that network’s access to our clients’ inventory is automatically throttled down.Read More
Publir also senses and prevents loss, which is when a web page is served but an ad fails to display. Instead of a long “daisy-chain” of networks, which requires an impression to ping back and forth between dozens of servers—the likelihood of loss growing exponentially each time—Publir anticipates both the CPM and the fill rate for each network and locates the optimal ad as rapidly as possible. No more massive dislocations between the number of pageviews you saw the number of ads a network claims to have delivered. Our serving platform sits on edge servers located throughout the world, and because our proprietary delivery requires no code to be executed in order to serve an ad, we cut loss well below what most traditional ad serving platforms can promise. And when there are discrepancies with ad networks, we deal with them.
We implement best practices
We are publishers ourselves. We love good writing. We know the thrill of seeing a piece take off. Publir provides deep editorial and technology consulting services to our clients. Everything from ad placement and site structure to advice on emergent technologies and key introductions to Silicon Valley leaders. Because we’ve built large-scale news websites from the ground up, we know what works—and our clients enjoy the benefits of our perspective.