Publishers are frequently unaware that, before a remnant ad reaches their readers, it passes through nearly a dozen interstitial layers. Agencies, media buying platforms, creative optimization firms, analytics, DSPs, data optimization, verification, ad exchanges, DMPs, and others. Each middleman.
Finally, our clients are free to focus on what they know best—selling bespoke campaigns to direct advertisers. Publir takes care of the rest.
Because the ad markets are just as frenetic as the stock market, our clients always have someone to call to check on performance, discuss strategies for optimizing revenue further, or simply to see what’s going on with CPMs.