Effective: January 3, 2011
Almost every major digital publisher displays advertising that targets readers based on things like what websites they like to visit, what town they live in—even what time of day it is in their home time zone. Clients of Publir also display this type of advertising. Publir owns no reader data. The advertisers with whom we work hold reader data, but we ensure that all advertisers use anonymized, non-personally identifiable information. They know readers as “reader 943b2g” rather than as “Jay Gatsby”.
Publir provides our clients with a set of technologies and services, along with advice, designed to help them maximize their ad revenues. The primary way we do this is by connecting our clients with a variety of ad buyers and, through our ad optimization technology ("Technology"), enabling them to make intelligent decisions about how they sell their ad inventory.
Our clients use our Technology to determine which buyer will pay them the most to fill ad inventory located on their web sites. As a result, you may encounter our Technology when you visit our clients’ web sites and view a page in which they have enabled our Technology. We also provide performance reporting to our clients, partners, and buyers regarding their use of our Technology.
PERSONALLY IDENTIFIABLE INFORMATION
We have no use for Personally Identifiable Information ("PII") and we take all precautions to avoid receiving PII from our clients and partners. PII is data that can be used directly, or with reasonable effort, indirectly, to contact or identify you, and may include, but is not limited to, your name, phone number, email address and home address. Although nothing in our software is designed to direct PII to us, if we are made aware that we nevertheless received PII, we will make all efforts to remove that information from our records.
Our clients deploy our Technology by placing our ad tags on their web sites, and such ad tags are used to deliver ads. Ad tags usually contain anonymous information about the web site, section of the site and size of the ad that we are optimizing.
COLLECTION AND SHARING OF INFORMATION
Our Technology may collect and use Non-PII such as the IP address you use to access the Internet, the type of browser you are using, which and how many web pages you have viewed, the date and time your browser requested an ad, and how many ads your browser requested.
We may share Non-PII collected via our Technology with our clients and partners. Similarly, we may enhance the Non-PII collected via our Technology with Non-PII collected from our clients and partners. This information cannot and will not be used to contact or identify any person individually.
We encourage you to check the applicable privacy policies of the web sites you visit to determine how they handle any information they collect from you.
COOKIES AND WEB BEACONS
We may use "cookies" and web beacons to help us manage our Site. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser's "help" file. Web beacons (also known as "1x1 pixels" or "clear GIFs") are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data.
COLLECTION AND SHARING OF INFORMATION
We collect Non-PII from our Site, such as the pages you have visited and the type of web browser you are using for internal purposes such as improving the design and content of the Site to make it more user friendly.
We collect PII from our Site only when you choose to provide it to us. This includes, but is not limited to: name, postal address, telephone number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on our Site. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.
THIRD PARTY WEB SITES
DISCLOSURE OF INFORMATION TO THIRD PARTIES
We do not sell, rent or share PII collected on the Site with non-affiliated third parties without your consent.
The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
Our corporate address and telephone number is listed on this Website.